Football is now one of the largest sports in the world, being shown in 5 continents to over 200 countries week in week out. The industry is worth literally billions of pounds with many of the world’s wealthiest men looking to get in on the act by purchasing some of the world’s leading football clubs. The once donned ‘Beautiful game’ is now more commonly associated with the ‘Billionaire playground’.
Some of the largest leagues in the world such as the English Premier League, Spanish La Liga, and Italian Serie A attract hundreds of thousands of people every week into their stadiums. The marketing leverage is simply huge, hence the global branding of football.
Due to its massive worldwide exposure, many top bookmakers have seen fit to take advantage of this and promote football betting on a substantial scale. There is barely a league around the world which you can’t bet on with some really obscure choices of Israel, South Africa, and Japan all having comprehensive markets on a weekly basis.
At the forefront of the growth of football betting has been the introduction of live betting. Live betting allows punters to place wagers on games as they take place. When something happens in the game to affect the outcome then the odds will fluctuate in real-time accordingly. Many see it as a great way to apply the skills and knowledge they have in football betting and to try and beat the bookmaker. Whilst ‘beating the bookie’ is almost impossible, live betting really does level the playing field out. It can come down to a case of who reacts the quickest.
To accompany live betting, many top online bookmakers have added free streaming of games from around the world to make it easier for you to view a game and select a market where you see fit. As most of the major leagues are readily available on sports satellite channels, the lesser games are almost non-existent, meaning these streaming services are a life line to people wanting to view how their bets are shaping up.
The array of markets available on any game is simply staggering. Any one game can create over 100 different markets to bet on from the outright winner to how many yellow cards in the game and which team will have the most corners. You can even bet on the total amount of numbers on the back of the player’s shirt!
All sports require you to follow a certain criteria before betting and football is no different.
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